Some other ways to build excitement around your rebrand include: ... the rebrand is part of another event. Inform your peeps, people. You can highlight your efforts and help in communicating well with customers. Social media is the important part and its marketing tool to announce your rebranding. 1) Coty by Workroom. The use of bulleted information makes the release easy to scan and read. Social media teasers can keep consumers engaged and interested in the brand offering before, during and after their launch. Change is in the air as many brands have undergone a makeover in recent months. You can also show your products in unique or interesting ways to give your customers ideas of how they can wear or use your products. Switching companies in Network Marketing can be daunting and scary for so many, but it’s really simple to announce to your audience and have them still follow along on your new journey. This post contains affiliate links*): “I just started blogging a month ago but I am nervous to announce it on my social media pages because I'm concerned about the judgment to follow. A minimum of 4 before examples and max of 10 (they have to be high res .jpg images) at a ratio of 4:3 or 16:9 for each separate image. However, how can you forget that oldest digital marketing medium – the humble email! A company rebrand is no small matter. Social media is a (mostly) free resource, as well as an integral part of a robust communications strategy for any business. But, while you’re planning your shiny new website and fresh, unique logo, don’t forget about your social media accounts . You can send them an email, create an ad campaign, or show an announcement on your website. (See our total guide to complete a rebrand to make sure you’ve done things correctly at each stage.). Make your digital rebranding a success! Tailor your message to the social platform and its users. This lets you use the time you have before you launch to build up relationships with your customer base and reach out to more people. The next thing that you need to update is your brand’s social media profiles. Announce brand name change on all platforms and pin announcement post to top of page when possible; ... Site Migration and Rebrand Example. Coty rebranding is a great example of how cultural movements affect brands and businesses. You don’t want to go through all that work only to realize your new handle or desired URL belongs to someone else. For the sake of professionalism and consistency, update all of the social media profiles on the same day. Your brand is the way the world sees your business, and in today's digital media dominated world - where 78% of the U.S population has at least one social media profile - it's become clear that your brand is very often defined by your social media presence.. Of course, making the decision to re-imagine your business can come with quite a bit of stress attached. Logo. You can update the profiles with your latest logo so that it’s consistent across all channels. On Amazon, make sure to update every location featuring branding, including product listings, A+ Content, and Brand Stores. All these rebranding initiatives helped McDonald’s regain market share and increase revenue. How To Submit Your Enterprise-Wide Rebrand, Brand Extension, and/or Component Brand Change. 4. Announce the Rebrand Externally. All rebranding strategies eventually involve your website. Prepare social media messages that can be sent out on a regular basis from both the old brand and the new brand accounts. This step seems so straightforward, but many people miss it: Make announcements about what next steps your company will take, crafted for each of these segments. For example, plan a company “all-hands” meeting followed by a Q&A session for your internal brand launch. 5. You have to make sure your social media messages are aligned with your PR, content, and more. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. Another example would be that you need to have the rebranding launch (via a press release or other means) before your employees can announce it on social media; Notes – E.g., Anything else you think would be helpful to remember Whether it’s on social media, via email or through word-of-mouth, we believe having your team share the exciting news is a website launch announcement idea that will help promote your brand. If you’re approaching the rebranding process for one of these reasons, then here’s what you need to do to rebrand your social media profiles. The Lesson: A clever ad + smart use of social media can … Announcing through earned media alone won’t be sufficient. for your social media accounts. Below is a press release example from Bulletproof announcing a new product line. You can highlight your efforts and help in communicating well with customers. Step #1: Do Your Due Diligence When Netflix first announced its ill-fated rebranding to split the Netflix and Qwikster services, it quickly became apparent that one vital element of the due-diligence process had been glossed over. Plan a Party to Announce Rebranding. Use your social media channels to explain why you chose to rebrand, what the new brand is all about, and what the change means for your customers and prospects. You don’t even know what’s about to happen! Once you have all your graphics and text organized, it’s time to find out the limitations behind each social media platform that might restrict your ability to rebrand your profiles. This happens for many reasons. Therefore, when we rebrand, we want to give the company or product a new look and feel. Regardless of your rebranding schedule, once you have made the decision to rebrand, the next step should be thinking about your strategy to announce this rebrand to customers. Long story short, Gap lovers of the world took to social media to express their utter disbelief and disappointment in the brand launch. Change is in the air as many brands have undergone a makeover in recent months. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can … A company's or product's brand is what gives it its look and feel. So as part of my “Ask Rachel” series, here's what the reader wrote in and my answers below (p.s. Example of a business announcement email. You also have to respond to the people reaching out to you (it might come in handy to share some tips on social media … Together with your remaining online presence (think social media, for example), it is the full expression of your positioning. Research your social media platforms. While your company can focus on its social media presence, marketing strategy, and logo design, all of these will mean nothing if your website’s user experience and product’s customer service are lacking or completely non-existent. Related: Why Going Big on Social Media Can Backfire Opt for out-of-the-box. 4. Rebranding can be complicated and does introduce some risks and costs. You can run social media giveaways to spread more word about the relaunch. The boilerplate also includes more resources for reporters as well as social media information. This sample letter to employees, announcing a new brand, may come in handy. The company also made a fun new advert to promote the rebrand with a tagline that says “Just Call Us Dunkin’”. Instead of simply making an announcement that you plan to rebrand, consider asking the people in your target audience to cast a vote to determine which of several options will become your company’s new logo. Before you begin, it’s important to take an inventory of your current brand. Announcing a rebrand requires ads, interviews, press, etc. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Now that we have covered the importance of rebranding social media, we will move onto what it takes for your logo. In this case, the same rule applies, namely “When you don’t want to lose your audience, keep it at the core of your doings.” Step 6. Pro Tip: Do all of your updates later in the evening on a Sunday. With the internet, it is very common for handles and websites to be claimed. Social media is the newest and also the most-used platform to share news and announcements. Example of a showcase video by Tubik that can be used to promote and show services via social networks. If you notice your brand has hit a metaphorical wall it may be time to consider a rebrand. In this example, we will be using the second (2) case as an example for our templates, since the first is very similar, and better covered, with “product launch announcement emails” (discussed below). Etiquette for Announcing a Death on Facebook. 2. This photo of a new Audi vehicle from NAIAS is a great example. Now that you’ve built a solid rebranding strategy and informed your employees about this process, you’re getting closer to phase two – announcing the rebrand publicly. Here are a few ideas to consider for the pre-launch period, as well as your official website redesign announcement and monitoring reactions in the following weeks: 1. This shows that even the largest and most-established brands have to search for ways to stay current and relevant to consumers demands. Announce the rebranding on your website, social media accounts, and blog. Using the above strategies will set you on the path to improving your online brand. ... You’ll start to see changes to our identity system, website, social media profiles, and our new visual brand signature. When you rebrand, make sure everything is dialled in and congruent with each other. However, how can you forget that oldest digital marketing medium – the humble email! In a very real way, a website is built on the framework of your messaging architecture. One of the biggest mistakes you can make as a marketer is to announce a change on your website but fail to email your loyal customers about it. This involved: Changeover of handles across all social channels. Visual content is a big deal right now. In doing so, they created a post that both drove engagement with SHIFT’s mission and centered the power and needs of the current moment. Below we’ve shared 2 posts that benefit from schedule and can help you maintain a constant social media stream going. Dunkin’ rebranding involved refreshing all of its logos, packaging, advertising, and even remodeling the store designs. For all the permanence offered by the internet, one thing is certain: nothing lasts forever. If you’ve just amped up the original brand, still be sure to let your customers know exactly what has changed. Occasionally, companies decide to rebrand themselves. Social media is the important part and its marketing tool to announce your rebranding. Of course, social media is just one part of the rebranding mix. Before announcing the rebrand, update all of your company’s social media accounts. Keep your social media active, it’s more important now than ever before. Send at least one newsletter and blog post two weeks before launch announcing the launch date, giving sneak peeks, “Mark your calendars!,” etc. Improve Your User Experience & Customer Service. Update All Social Media Platforms. Post on Social Media. Post on Social Media. If you can get your employees excited about the rebranding, you’ll be able to encourage and incentivize them to share details about it on their personal social media accounts. This is where EveryoneSocial’ssocial media sharing platform can assist you in your social media rebranding efforts. All rebranding strategies eventually involve your website. You can even make a note of your former brand in your bios so they know to connect the new name with the brand they already knew and trusted. Here are some final tips and suggestions to inspire your future teaser or countdown activities: For full impact merge both owned and paid media. 4 Vital Tips on Managing Your Social Media During a Rebranding. The DSP Mutual Fund Rebranding Announcement Newsletter. For example, you may want to consider a YouTube video that celebrates your rebranding effort. Change your domains at the same time. One of the biggest mistakes you can make as a marketer is to announce a change on your website but fail to email your loyal customers about it. If you’ve decided you want to hold contests for example, you can plan a post around their announcement, a post to remind your users to participate in it, and a final post announcing the winner. Rebranding—whether you're just changing your logo, the overall aesthetic of your Instagram feed, or doing a full biz pivot—can ruffle many a feather. Step 1. This way, people can easily recognize your brand. When shooting new pictures, think to include shots for both web and social media, meaning you need a variety of angles, shots, and sizes. Within days, Gap released a public apology from the company’s then-president and threw together a social media campaign to “crowdsource” a new-NEW logo from already disgruntled fans. You can run social media giveaways to spread more word about the relaunch. Here are a few ideas to consider for the pre-launch period, as well as your official website redesign announcement and monitoring reactions in the following weeks: 1. This was on the back of of a huge amount of planning and testing. Update Your Social Media Profiles. There's no standard guide on how you announce a loved one's death on Facebook, but you can use common social norms and social media etiquette as a guide.The etiquette for a death announcement via email is similar.. Related Articles In a massive visual overhaul, branding agency Workroom chose the butterfly as its inspiration to symbolize the diversity of beauty in nature—and people. Standard tactics include a press release, awareness advertising and the distribution of new sales or marketing materials. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. 1. I am going to be writing a book focused on marketing authenticity and social media and am thrilled to announce that McGraw-Hill has acquired the book and Herb Schaffner (Publisher in the Business Group at … Developing a new brand is hard enough, but once you've completed the rebranding, you need to operationalize the new brand. While there are a whole host of moving parts involved – and, despite everybody’s best intentions, deadlines will inevitably be missed – establishing a set timeline early on is highly important. When rebranding social media accounts and crafting announcements, keep them all in mind. At IndepenDENT Solutions, we plan on sharing information and updates regularly, including photos, new member announcements, industry news, and more! Most executives do not announce their rebranding to their suppliers at all. Of all the rebranding examples, the rise of Marvel empire is my favorite. Also, get some momentum going. Plan ahead and as you gear up for the launch of the rebrand, make sure you’re everywhere your audience is hanging out. Design your digital promotional efforts to hit local and national media outlets, social media (paid and organic) brand ambassadors and more. Rebranding Press Release Rebranding is a marketing technique in which a new name, icon, logo, idea, or a combination of all of them is developed for an existing brand with an intention to build a new, differentiated image in the minds of customers, investors, competitors, and other interested parties. Digital display , print display , email marketing , and more can help spread the word about your company’s new image. 1. Step 1: Audit. A minimum of 4 after examples and max of 10 (they have to be high res .jpg images) at a ratio of 4:3 or 16:9. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Create a launch day plan. In a very real way, a website is built on the framework of your messaging architecture. Develop Your Rebrand Story and Launch Idea Before your new brand is ready to be unveiled, announce that you are indeed rebranding, and tease–e.g. Rebranding is the process of changing the image of a company or product. ... A site-wide banner announcing the rebrand. The public announcement of a new brand identity often calls for multi-platform approach. Announce the change and ask people what they think . Do your research! Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we … The aim is to make the new image more attractive to consumers. 7. Of course, a rebrand is more than just switching names on social. When you release a new product, a simple announcement on social media can go a long way. Announcing through earned media alone won’t be sufficient. Audience interests change, engagement falters, brands that were once hitting home runs are hitting social media slumps. Explain the reason for the rebrand and if applicable, the new positioning. Public Announcement. Most executives do not announce their rebranding to their suppliers at all. Put together a press release that will explain the reason for the rebrand. That way you can make the big announcement on Monday or Tuesday. As valued clients, we’re excited to announce that as of January 2017, we’re rebranding. Consider making personal calls to key customers and partners – this is a great opportunity not only to mitigate risk but also to add a personal touch that will help deepen those relationships. Social media is a (mostly) free resource, as well as an integral part of a robust communications strategy for any business. The company used Vine to associate their cookies with popular horror movies, which was a huge success. Rebranding on social media takes effort. Transitioning out of your old ways into your new image should be gradual as to least upset people (aka what will affect engagement). We’re Excited to Announce that We’re Rebranding. Companies evolve, and often, to stay competitive, they must evolve their brand and branding. through social media and email marketing–some of the new elements from time to time. You update your social media profiles, website, social handles, logos, and print marketing. You need to make sure you’re doing it for the right reason, you need to have the right team, and above all, you need buy-in from everybody. Rebranding a company's goals, message, and culture is hard -- many have tried and most fail. The second announcement is somewhat larger. Still, social media is a great place to showcase brand updates. How Press Releases Can Fit Into Your Rebranding Plan. PROMOTE, PROMOTE, PROMOTE. The brand has been there for a long time (over 150 years of heritage). Design your digital promotional efforts to hit local and national media outlets, social media (paid and organic) brand ambassadors and more. Marvel Cinematic Universe. Here is an example of how Oreo used hashtags for a Halloween social media campaign: To increase user engagement and sales, it came up with fun hashtag, #OreoHorrorStories, for the Halloween season. As you rebrand, it’s important to tell your rebranding story over and over again across a variety of social media to ensure it sinks in and begins resonating with your audience. – Case Study of SEO recovery after a site migration and rebrand. A press release should be considered an single a part of an holistic rebranding communication plan. Social media rebrand checklist: 7 steps for rebranding on social media. Rebranding social media accounts or even a whole business can be an overwhelming task, but it is often a necessary one for a growing business over time. SHIFT’s social media post examples contain pertinent, timely information that social media users can easily share among each other and with their organizational leadership. We recently stumbled upon a great example from Wells Fargo, featuring a carefully crafted … As a result, the Hudson’s Bay rebranding efforts quadrupled their net income in a one-year period.. Keds. Whenever you’re in need of inspiration to write an announcement newsletter or facing the classic writer’s block – read this email as an example. This particular rebranding announcement email is from an Indian investment management company called DSP Mutual Fund. Announce your rebrand on all your social media platforms and monitor closely to answer any questions people have and address any concerns that come up. Social Media Promotions: Examples Best practices are well and good, but sometimes the best way to get inspired to social media promotion success is to see a few real-world examples from businesses like yours who have done it. Your previous audience should already be on board, but your new users are … Rebranding is a good reason to cast aside outdated and failed aspects of a business and dramatically rethinking how to position your products and services on the market. Not ideal, but better than a Facebook post that won’t play a GIF seamlessly or contains strange symbols (“&”) in the text. (Just take Google, for example!) How to Successfully Rebrand on Social Media. #1 Incorporate visual content. 2 Announce the Rebrand Before You Take Any Action. If the rebrand is a whole different concept than the old brand, explain why. Simply check social media networks for your social media handles. You can even make a game out of it by having a “What’s different in these two photos” contest. For example, the best way to communicate with your social media followers about your relaunch is to post about it on social media. Don’t announce a rebrand and then wait a long time before changing your presentation. The key is to be social on social media. Before announcing a brand refresh, double check everything. To make your announcement rise above the rest, add a heavy dose of … We’re excited to announce that in addition to our newly launched website, we are also launching three new social media profiles on Facebook, LinkedIn, and Instagram! You do not want to announce a rebrand and have your social media marketing efforts still be focused around the old brand. To ensure our posts matched the integrity of our new brand, we bit the bullet and manually posted across all social media platforms throughout our rebrand announcement phase. The rebrand carries through from inside the store to the outside world, including a logo redesign, packaging designs, store remodels, and brand messaging on all advertising and marketing channels. Answer FAQs – If you are repeatedly getting questions about something – like social media post ideas – that’s a good question for you to answer in a social media post. Plus, if users have any questions about your new site, your team members will have the best answers for them and can help speed up the user learning process. Unique Product Ideas. These images can be used on the rebranded website, in social media posts and to create new social media headers. The business can encourage followers and friends on social media platforms to like or follow the new brand. It can really shape your entire branding, and it's also an important tool in spreading your message across social media channels. How To Announce Rebranding On Social Media | Changing Companies. This makes your audience feel like you value their opinion and allows you to gather feedback before launching the rest of your rebrand. In this example, you can see how effectively ELOQUII is announcing their new store’s location. The Rebrand Process. In this article, we’ll lay out some brilliant ways to rebrand your content in order to keep your audience engaged. Coty. Outside press release you can use your social media channels, paid advertisement or any other email marketing to communicate with your audience. The advertisements feature products that are stocked within the store set in unusual settings. While you certainly don’t need decades of branding for social media, some patience is needed. Rebranding a Company Sample Announcements For Rolling Out a New Brand. This is the most important part of a rebrand. As part of its rebrand, beauty brand Coty put its purpose “to celebrate and liberate the diversity of beauty” front and center. Social media is the newest and also the most-used platform to share news and announcements. Rebranding is about more than just slapping up a new logo and calling it a day. Together with your remaining online presence (think social media, for example), it is the full expression of your positioning. Social Media Today. 2. 5. This gradual release should increase the likelihood of … If you can, plan a big launch party. If your primary channel to announce your rebrand is on social media, then your social media team should become aware of the changes. It’s best to discuss the procedure in executing a social media rebrand. Once you’ve formed a plan, what tasks do each member have to do? Although rebranding doesn’t need to involve a complete brand overhaul (you don’t have to change your company name to rebrand, for example), you will need to make meaningful changes to build a new brand identity when you rebrand. The rebranding of our Facebook, Twitter, Pinterest and Instagram took place within a two hour period. 3. Dunkin’ is an example of successful rebranding because it modernizes the experience for customers while staying true to its heritage. 35) Purchase paid ads to … Show your customers’ feedback on social networks or address the actual problems your brand faced in the past. 34) Promote the rebrand on social media. Post about the rebrand on your social media, email your newsletter subscribers to announce the new look, and add a banner or popup to your homepage to i mmediately inform visitors of the rebrand. Keds has been a staple American brand for the last 100 years thanks to Charles Goodyear Jr., an inventor who played with rubber.He discovered the rubber vulcanization process that was perfect for the soles of shoes, and in 1916 he paired up with U.S. Rubber to make Peds. The Newsletter at a Glance: This is a rebranding announcement newsletter from a corporate financial institution – specifically an Indian investment management company. Social media rebrand; The social media rebrand was then launched. There are a million things to think about when you embark on a rebrand. Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we … Rebranding. It is just a missed opportunity to deepen your relationship with them, limit confusion, and maintain a professional relationship. Telling previous customers who aren’t necessarily following you on social is a bit trickier. The rebrand has been accompanied with a series of posters, being used as point of sale advertising and online social media content. If you want to learn how to rebrand your social media, check out these seven steps for a successful social media rebrand! The first step in how to rebrand your social media is to create your launch day plan. It is just a missed opportunity to deepen your relationship with them, limit confusion, and maintain a professional relationship. Definition and examples. To do this, post something from your new company (your new logo or images from a new marketing campaign, for example) on social media. As you read it, note its use of attention-grabbing statistics, action words, and clear benefits. Announcing a rebrand requires ads, interviews, press, etc. For example, you will need to create the Key Messaging prior to sending communication out to the clients. A social media post; ... An announcement email to all customers and trials (despite who had opened / not opened) ... An example of a social media post we created at Workiz, to announce … These tips will help keep your social media … Create a variety of social graphics to share, in the appropriate sizes for each place you’ll be sharing it, including new profile pics/backgrounds, etc.
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